Valeant (now Bausch + Lomb): ophthalmic Brands

The "Art and Science of Vision" campaign was a creative way to roll out the ophthalmic franchise. Engaging artwork was utilized to tie the brands together with three distinct art styles. TIMPOTIC IN OCUDOSE For glaucoma patients who are sensitive to preservatives, Timoptic in Ocudose, a classic preservative-free adjunctive therapy, provides incremental IOP reduction without the risk of preservative toxicity MACUGEN Macugen, a selective VEGF inhibitor to treat neovascular wet age-related degeneration, has established safety in patients with pre-existing ocular and co-morbid cardiovascular disease. LACRISERT Lacrisert, acts like a slow-release artificial tears for improvement of the six symptoms of moderate-to-severe Dry Eye Syndrome.