pandemic campaign: 45% increased summer enrollment

With the onset of the pandemic in March 2020, NYU/CAS Summer Program needed to act fast.  The goal was to intrigue students to ensure a successful remote Summer 2020 enrollment. The SWAT Team’s key strategic and creative campaign highlighted the benefits of an NYU/CAS remote experience that drove engagement beyond expectations with a 45% summer enrollment increase.
NYU/CAS Logo. BRILLIANT faculty; BOLD discussions; NO CLASSROOM required. Choose from hundreds of CAS courses this summer! www.nyu.edu/admissions/ financial-aid-and-scholarships/ summer-undergrad.html, Photos: Four students in separate quadrants, multicultural, working at their computers, smiling and happy

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BRILLIANT faculty BOLD discussions NO CLASSROOM required. Check out general information about NYU’s remote summer courses: www.nyu.edu/academics/summer2020 Hundreds of CAS courses to choose from! Expand your academic horizons with: — Many globally inflected CAS Summer Abroad remote offerings: www.nyu.edu/summer/abroad/cas — CORE-UA 710 Expressive Cult: Words — ENGL-UA 800 Topics: Law & Literature — HIST-UA 282 Topics: Holy Resistance — MEIS-UA 690 The Emergence of The Modern Middle East — And many more! Register directly through NYU Albert at www.albert.nyu.edu Summer Financial Aid available for NYU students registered for 6 or more credits. For more information: https://www.nyu.edu/admissions/ financial-aid-and-scholarships/ summer-undergrad.html

plasma panel/digital mailer

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